Gumtree Dental Care is a new dental clinic in the Ottawa area devoted to providing the best quality of dental care and patient experience.
Kookaburra sits
on the old gum tree,
Merry merry king
of the bush is he.
Gumtree Dental Care was birthed from the experience our client had while she went to school in Australia to become a dentist. She wanted her experience and memories from Australia to follow with her back to Canada when she opened up her practice. She wanted to create an environment different from the rest of the dental offices she’s known.
Gum trees hold their seeds inside small, hard capsules; a fire will instantly trigger a massive drop of seeds to the newly fertilized ground. She loved this idea that regrowth and renewal could come from something devastating and so she carried that mantra with her.
Our client at Gumtree Dental Care already had in mind the look and feel of her logo. While telling me the story of how she came to name her business she shared with me a photo of a logo she liked and asked for something similar but with a tree.