Mintea is a fictional tea company with a twist – with very flavor is infused with a hint of mint! Bright colourful patterns and personalized flavor wordmarks on the packaging is designed to appeal to young women. The yin yang inspired logo brings the trendy brand back down to earth.
Mintea was an challenge to go back and rebrand a previous design project we had create during our first year in the Graphic and Digital Design program at the University of the Fraser Valley. It was an exploration into personal growth and understanding how brands can change and develop over time. Pictured right is one of the very first packaging project I ever created.
Mintea was the re-imagining of Eco-Steam Tea project. The entire brand was completely renovated from its name to its target audience. It was updated to compete with the rapidly rising popularity of Davids Tea. It was my first foray into packaging design and I completely fell in love and discovered my design passion.