Stride for the y
Stride for the Y is a family friendly community event to support local families within the downtown core of Ottawa, Ontario. It consisted of a 2km walk starting at the downtown YMCA location and went along the Rideau Canal and ended at TD place. Once finished the participants could enjoy an Ottawa 67’s game, food, and fun!
The wordmark for the event was inspired by the walk signs often seen in at crosswalks used by pedestrians. It was a combination of bringing that element into the wordmark as well as a clever use of the head as the dot in the i for “stride”.
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A series of posters were designed to hang around the community to advertise the event, as well as social media posts and website banners. Other event requirements were designed such as a finish line, welcome banners, lawn signs to mark progress, and t-shirts for the participants to wear.
