The rebranding and repackaging of the garden fertilizer brand “Supergreen.” A complete rework of the logo, packaging, website and social media.
Supergreen™ is a brand of garden fertilizers with a line that extends well over 20 different products. The Supergreen rebrand was focused on taking a neglected old brand and completely renovating it from top to bottom. We focused on creating a brand that would appeal to beginner gardeners but be trusted by the seasoned growers as well.
The main focus for rebranding Supergreen was to make gardening exciting and enticing to a new generation of growers. We understood that gardening and fertilizers can be somewhat daunting to an inexperienced grower so we aimed to make their experience with Supergreen as simple and enjoyable as possible.
Aside from the boxes being plain and boring we received complains from garden centres about the packaging. One of the most common complaints we received was that boxes faded in the sun or disintegrated due to the moisture from the garden centres’ greenhouses. This also posed a problem to the gardeners as the boxes would fall apart unless stored in a warm dry location.
We experimented with various containers and eventually settled on a tall white cylinder. We continued with the box packaging as well to give a lower price option to both the garden centres and the gardeners. The brand was completely renovated from logo up to become the bright vivid line that it is today.
With no previous social media presence one was built from the ground up. Featuring blogs from the brand new website, gardening tips, tricks, reminders and product highlights. All content was kept bright, colourful and fun and fully centred around gardening.
Supergreen was heavily involved in various gardening trade shows so it was important to keep up to date product guides.
Featured above is the 2016/2017 Supergreen Product guide. Below is the newest 2018/2019 version.